Part 6/8:
This situation echoes a broader pattern observed in U.S. politics and media. Despite Democrats and the left investing heavily in campaign ads—outspending Republicans in nearly every recent election—their efforts often backfire. Donald Trump, for instance, secured two presidential victories despite lower overall ad spends because of his high media visibility and the amount of free publicity generated by his every move.
This phenomenon stems from the media’s obsession with Trump’s antics, which kept him in the spotlight and gave him a disproportionate share of attention, regardless of advertising budgets. Similarly, by attacking Sweeney, the left inadvertently gave her and American Eagle a platform that amplified their message.