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In Italy, coffee bars served as communal gathering spots where people shared drinks, conversations, and community. Recognizing the potential to adapt this model in America, Schultz envisioned a “third place”—a welcoming environment separate from home and work—where people could socialize over a cup of coffee. His idea was initially met with skepticism by Starbucks' original owners, who rejected it. Undeterred, Schultz struck out on his own, launched his own café chain, and proved the concept successful. Four years later, he bought Starbucks and set about transforming it into the global brand we know today.