Part 5/13:
Under Schultz’s leadership, Starbucks became synonymous with comfort and familiarity. The design choices—round tables, inviting décor—encouraged patrons to linger, turning each store into a community hub. The brand cultivated a sense of belonging, promoting an upscale yet approachable environment. Growth was rapid: from just six stores in 1987, Starbucks expanded to over 3,500 outlets by 2000, when Schultz stepped down as CEO.