Part 7/13:
However, the COVID-19 pandemic ignited a fundamental shift in consumer behavior and Starbucks’ model. The idea of gathering inside cafés was abruptly curtailed. Premium in-store experiences became less relevant, and the focus shifted toward convenience—particularly drive-thru and delivery. Competitors like Dutch Bros and Seven Brew surged ahead by prioritizing speed, mobile ordering, and low prices; they eliminated seating altogether, catering to on-the-go customers.