Part 8/13:
Starbucks attempted to adapt by promoting their mobile apps and limited-store concepts, but found themselves caught between two models. The company was stuck trying to maintain their traditional third-place feel while embracing rapid delivery and takeout. Post-pandemic data shows that nearly 60% of coffee sales in the United States now happen through drive-thrus; in many ways, Starbucks’ original selling points—comfortable seating, community space, leisurely consumption—lost their appeal and profitability.