Part 11/13:
International markets reflect their domestic struggles. In China, Starbucks initially dominated with over 40% market share, but that has fallen to below 15% as local competitors like Lookin Capitalized—offering cheap, highly customizable, mobile-only options—expand rapidly. Despite their early advantage, Starbucks' Chinese share is shrinking, and they are now opening fewer stores while competitors are aggressively expanding, even into the U.S.