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The ad itself was straightforward: Sydney Sweeney, one of Hollywood's biggest young stars, appears in a campaign sporting jeans, playfully saying, “I bet you want to try these jeans,” to which she responds, “Sydney Sweeney has jeans.” The ad's wordplay on "jeans" ignited a wave of reactions. For some viewers, it was simply a lighthearted marketing pitch; for others, though, it symbolized something more sinister.