Part 8/12:
A fascinating insight shared from a recent interview discusses how Hollywood's focus shifted after 2008. Audiences began attending movies not for the stars but for the franchises and characters—Marvel superheroes, iconic book adaptations, or familiar IPs. This shift to viewing films as products rather than performances fundamentally changed Hollywood’s approach, contributing to the current glut of IP-based films, which some argue leads to audience fatigue.
This trend suggests that the market may be reaching a saturation point with formulaic, IP-driven sequels and reboots. Viewers are increasingly seeking genuine stories, meaningful characters, and authentic experiences—elements that are often absent in the predictable franchise fare.