Part 7/12:
The Evolution of Media Audiences and the Role of Sky News Regional
Henderson observes that traditional audiences of the ABC, once dominant in rural Australia, are shifting towards regional outlets like Sky News Regional, which he claims are more sympathetic to rural concerns. He criticizes the ABC’s perceived condescension towards rural areas, which he believes contributes to its declining influence among these viewers. The segment implies that the media’s framing influences political outcomes and public debates, often to the detriment of rural Australians.