Part 8/12:
Pressure to appeal to younger voters has led Australian politicians, particularly from the coalition, to adopt superficial online strategies—such as dancing videos or glitzy photo shoots. Susan Lee, the new coalition leader, portrayed confidence with a striking, albeit hollow, social media debut. Critics, however, argue these efforts are ineffective and “cringe,” failing to resonate with a demographic worried about pressing issues like the cost-of-living crisis, soaring power and grocery bills, and the shrinking dream of homeownership.