Part 4/12:
The Niche Audience and Ratings Battles
Despite its storied legacy, The View has struggled to maintain its ratings in recent years. While it remains accessible on free-to-air TV, it is often outsold in viewership by its competitor on Fox News—a subscription-based service that commands a more devoted and specific audience. Notable commentators like Bill Maher have criticized the show, asserting that its ideological leanings and hyper-partisan opinions alienate moderate viewers and do little to help the Democratic Party's broader messaging.