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With his newfound fame and wealth, Mercer sought a grand stage to showcase his artworks and personal collection. In 1907, he purchased 60 acres outside Doylestown, Pennsylvania, planning to construct a house unlike any other in America—a fortress that would embody his synthesis of Old World charm and New World innovation. Dubbed “The New World Castle,” this structure was designed as a labyrinthine sanctuary filled with rooms dedicated to specific artifacts and themes.