Part 2/15:
Cracker Barrel’s attempt at refreshment began with an overhaul of its branding and menu, including the introduction of mimosas and the removal of iconic lemonades—not in the traditional frosty mugs, but rather as part of an effort to modernize. Additionally, the chain wrestled with a logo change that was reportedly aimed at improving highway visibility. The real intent was cloaked in corporate obfuscation: officials claimed these changes weren’t ideological, but rather practical efforts to make the restaurant more accessible and visible.