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This shift was perceived by many as a departure from the brand's core identity—its down-home, nostalgic Southern roots. Fans of Cracker Barrel’s classic country charm looked on in dismay as the restaurant pushed a more ‘woke’ aesthetic, symbolized by rainbow-themed rocking chairs and a focus on contemporary social messaging. The widespread backlash was immediate, with customer traffic plummeting by approximately 10% following the logo and branding overhaul.