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By the late 19th century, Lake Geneva had earned the nickname "The Newport of the West," in homage to Newport, Rhode Island, known for its spectacular Gilded Age mansions. Wealthy families such as the Wrigleys, Cranes, and Schwinns transformed the lakeside into a showcase of architectural splendor, with sprawling properties rivaling East Coast counterparts.
Opulent Mansions and Architectural Diversity
These estates served not only as seasonal residences but also as statements of wealth, status, and influence. The architecture reflected a rich array of styles—from Italianate and Queen Anne to Tudor Revival and Renaissancestyle—each estate uniquely expressing the owner's taste.