Part 8/11:
Veterans like Calderon advocate for a paradigm shift: creators must now focus on building their own audiences rather than trying to sell projects directly to studios. YouTube, TikTok, and social media platforms are essential tools, allowing independent creators to test ideas, grow followings, and establish proof of interest.
This grassroots approach, while challenging and time-consuming, is viewed as the only viable path forward in a landscape where traditional pitching and studio funding are becoming obsolete.