Part 5/9:
In particular, the activists aim to disseminate information that counters the North Korean propaganda machine, hoping to inform and inspire change among the impoverished and tightly controlled population inside North Korea. Notably, these balloons sometimes carry music from popular K-pop groups like BTS, BLACKPINK, and Illet—which recently claimed the top spot as South Korea’s leading girl group—highlighting the cultural influence South Korea seeks to extend to North Koreans.