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Meanwhile, online gambling—an industry that never sleeps—has exploded. Digital casinos pulled in over $1.78 billion in July 2025 alone, a 20% increase from the previous year. Virtual tables provide convenience, better odds, and escape from resort and parking fees, siphoning off the very clientele who once supported the real strip.
The Great Reinvention: From Mass Appeal to Luxury Niche
Amid the decline, some operators are experimenting with strategies to revive interest. Resorts like Resorts World have dropped resort fees and reinstated free parking, prompting a temporary rally in room bookings and social media buzz. Large-scale attractions like the Sphere have attracted international tourists, showcasing that the city still holds global allure.