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Campbell pointed out that Disney's efforts to capitalize on patriotic themes like the Fourth of July have historically driven crowds, but recent years have seen dips, partly due to shifting consumer sentiment and the park’s branding strategies. Currently, Disney seems to be struggling with reinvigorating its appeal amidst economic headwinds and changing audience preferences.
Future Outlook: Will Crowds Return?
Campbell and Sky both agree that the potential for a resurgence hinges on upcoming holiday seasons. If Disney and Universal announce bigger holiday celebrations or new, exciting attractions, crowd levels could rebound. Campbell noted, “If Disney ramps up Christmas offerings or Universal pushes Epic Universe further, we might see a spike in attendance.”