Part 3/9:
Jordan pointedly criticized what he termed the "wussification" of adult men, equating it to the erosion of the American masculinity that once defined the nation's competitive spirit. He drew parallels between load management and a broader societal tendency to avoid hardship, failure, and discomfort.
He reflected on how, in his youth, setbacks like being cut from a team were met with resilience and hard work. He shared his own experiences of facing disappointment in high school and how he responded by working harder rather than whining or seeking excuses. This resilience, he argued, is lacking in today’s culture where failure is often cushioned or avoided altogether, leading to increased mental health issues such as rising suicide rates—up 40% since the 1990s.