Part 7/10:
Gail King’s looming exit symbolizes more than just a staffing change—it is seen as the possible demise of her role as CBS's morning TV face. For over a decade, she has struggled with declining ratings, once averaging around 1.8 million viewers, vastly trailing competitors like Good Morning America and NBC’s Today Show, which commonly pull in well over 2 million.
Critics argue that her repeated inability to connect with a broad audience stems from her outspoken stance on social issues and her failure to be relatable to mainstream viewers. The ratings decline—a consistent trend since her debut in 2012—suggests her reign is nearing its end, especially as CBS aims to engender a more balanced, audience-friendly approach.