Part 7/11:
In comparison, mass-market automakers like Toyota and Ford operate on high-volume, low-margin models, with profit margins per vehicle of roughly $2,800 and $1,800 respectively. These companies focus on economies of scale to sustain profitability, but the trend toward luxury and bespoke models—where profitability per unit is high—indicates an industry-wide move to prioritize margins over sheer sales volume.