Part 8/11:
This shift toward high-margin products is not exclusive to the automotive world. Luxury brands like Ferrari and Porsche demonstrate that maximizing profit per unit—through exclusivity, customization, and high prices—is more profitable than mass-market volume. Ferrari, for instance, earns approximately $136,000 profit per vehicle, allowing it to focus on exclusivity, bespoke manufacturing, and branding without the need to produce large quantities.