Part 1/6:
Mastering Business Positioning: Insights from Aaron Rasmussen
Starting a new business is exhilarating, but standing out in a crowded marketplace can be a daunting challenge. As Aaron Rasmussen, a seasoned entrepreneur and co-founder of Masterclass, emphasizes, "How you get your idea to people is just as important—if not more so—than the idea itself." This focus on differentiation is at the heart of effective business positioning, a concept Rasmussen explains with clarity and practical examples.