Part 6/6:
Rasmussen encourages entrepreneurs to approach positioning by asking "Why does this need to exist?" This question drives to the heart of your value proposition and helps identify the unique reason your product should stand out. It’s an essential starting point for creating marketing messages that resonate and drive success.
In essence, successful business positioning isn't just about clever branding; it's about deeply understanding your audience's needs and framing your offering as the clear, compelling solution. As Rasmussen puts it, “Start with why”—and let that be the foundation for your entire business strategy.