Part 3/7:
To test this concept, the founder traveled to Austin, Texas, with the ambitious goal of giving away free water. Despite the simplicity of the offer, the experience was unexpectedly challenging. The founder recounts that people were reluctant to accept free water—a surprising barrier since, in many contexts, free items are readily embraced.
One notable challenge was the suspicion surrounding the free water. People questioned whether there was an ulterior motive—"Did you do something to it?"—indicating a cultural hesitation to accept free goods without skepticism. This highlights how societal behaviors and perceptions can influence the success of free distribution even for essential items.