Part 6/6:
Ultimately, the goal is to serve as catalysts in what is described as the "Negative Zone"—a realm where businesses compete not for profits alone but for social impact. This transformed competition could lead to a scenario where the most philanthropic companies emerge as leaders, setting new standards for corporate responsibility and ultimately helping resolve one of the world's most pressing issues: water scarcity.
This dialogue sheds light on innovative, purpose-driven business models that challenge traditional paradigms. It calls for collective action across the corporate landscape to create meaningful change—transforming industries, reshaping advertising, and addressing critical global needs with bold, unconventional solutions.