Part 1/8:
The Journey of Building Hawthorne: A Lesson in Entrepreneurship and Industry Insight
In today's retail landscape, finding products specifically tailored for men can be a challenge. Walk into a drugstore, and you'll mostly see two-in-one, three-in-one, or even six-in-one grooming products that often include ingredients or functionalities unnecessary for men who want simplicity—no toothpaste in their shampoo, thank you very much. This observation sparked the idea behind Hawthorne, a premium men's personal care line founded by Brian Jeong and his co-founder.