Part 3/8:
The founders entered a century-old perfume and fragrance industry without any prior experience. They had no background in beauty, personal care, or fragrance, yet they recognized a substantial opportunity. Their approach was to become as knowledgeable as possible, quickly. They committed themselves to rapid learning—reaching out to hundreds of professionals, industry insiders, and experts over a short span of three weeks. This intensive outreach involved meeting in coffee shops and casual settings, showcasing a proactive approach to understanding an unfamiliar industry.