Part 7/8:
The story of Hawthorne exemplifies that entrepreneurship is a continuous learning process. As they gathered more information and developed their brand, their enthusiasm increased, driven by an expanding understanding of the industry. The founders highlight that one doesn't need to start with complete knowledge—it's a journey of incremental learning through conversations, experiments, and experiences.
They advocate for immediate action: why wait until you're an expert? The entrepreneurial process involves taking that leap, accepting you won't know everything at the outset, and embracing the learning curve. The key is to start now, learn along the way, and continuously adapt.