Part 7/11:
The global appreciation of African food is on the rise. For instance, Ethiopian coffee—one of the finest in the world—is now a sought-after commodity abroad. When consumers buy Ethiopian coffee, they are not just enjoying a premium product but are also contributing to local livelihoods and changing perceptions. Initiatives like African Food Changemakers aim to scale export opportunities for African coffee, chocolates, spices, and grains across 38 countries, challenging stereotypes and showcasing Africa’s economic potential.