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For many users, this could mark the first time they regularly engage with AI assistants in a social context—beyond simple queries to traditional virtual assistants like Siri or Google Assistant. The personalization and entertainment value of celebrity-themed bots could foster deeper engagement and new forms of social storytelling.
Future Prospects and Public Availability
Meta has indicated that these tools will be made available to the public sometime in the future. This rollout could transform everyday social media experiences, creating a more dynamic, interactive digital environment.