Part 4/6:
Central to myAgro’s success is their focus on engaging directly with the farmers. Listening attentively to their challenges has revealed essential needs: better seeds, appropriate fertilizers, and accessible financial services. By understanding these issues firsthand, myAgro develops practical solutions that meet farmers where they are.
Farmers like Satou embody this positive change. Inspired by her neighbors’ success, she adopted new farming practices and used the financial tools provided by myAgro. Her improved harvest allowed her to secure her family’s food needs and transition from a straw home to a more secure two-room house, marking a significant step toward community stability.