Part 6/11:
Currently, mushroom leather resides in the luxury goods space, with partnerships involving high-end brands like Hermès. At this stage, costs are comparable to other luxury materials, but as production scales up, prices are anticipated to drop, paving the way for broader mainstream adoption. The hosts discuss whether consumer demand might be driven by fashion trends, possibly influenced by celebrities or influencers, similar to how patent leather transitioned from luxury to streetwear.