Part 3/10:
The conception of Eterneva was not a sudden epiphany but the result of a gradual process rooted in Archer’s desire to bring joy and positivity. Initially, her motivation stemmed from wanting to help those suffering from loss, ensuring the business would be ethically sound and scalable. The idea truly crystallized after Archer lost a close friend unexpectedly, prompting her to explore the end-of-life space more deeply.