Part 4/10:
She discovered lab-grown diamond technology—a breakthrough where real diamonds are cultivated in labs and are chemically and visually identical to mined diamonds. Recognizing both its environmental benefits and its potential for emotional significance, Archer envisioned marrying this technology with a market need: memorializing loved ones in a meaningful way. This intersection gave birth to Eterneva’s core concept—creating diamonds from the remains or hair of those who have passed away.
The Critical Role of the Opportunity Framework
A major theme in Archer’s talk is the importance of evaluating business opportunities rigorously. She introduces her Opportunity Framework, a strategic tool designed to assess whether a market is genuinely viable for long-term success.