Part 6/10:
Before founding Eterneva, Archer launched Bottled Thanks, a business aimed at helping people express gratitude by supporting them in writing stories and placing them in elegant bottles. While emotionally fulfilling and aligned with her passions, she admits that the business’ model lacked scalability. It was primarily a person-to-person, niche service, limiting growth potential.
Through this experience, Archer learned the importance of matching passion with a scalable, sustainable business model. Her subsequent exploration into lab-grown diamonds and the end-of-life space exemplifies this lesson, as she sought opportunities that could grow exponentially while remaining meaningful.