Part 7/10:
Archer highlights a crucial reality: the lab-grown diamond industry has become increasingly competitive. Initially, the technology presented a promising, early-stage opportunity, aligning with environmental and ethical values. However, a deeper analysis through her Opportunity Framework revealed challenges—particularly falling diamond prices and intensified competition.
Despite the growing market size, the diminishing margins and fierce competition made it a less attractive or scalable business in the long term. This transparency underscores the importance of thorough market evaluation, especially in emerging technology sectors, to avoid overestimating potential.