Part 9/10:
Archer advocates for a strategic mindset: starting with the end in mind. Her use of the Opportunity Framework embodies this philosophy—working backwards from the desired outcome to ensure every aspect of the business aligns with long-term success.
For Archer, supporting someone during a difficult time and building a meaningful business around that support became her calling. Her conviction is that thoughtful validation—through questioning and strategic planning—turns a heartfelt idea into a viable enterprise.