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Historically, Musk’s incentive plans have proven remarkably effective. The original 2012 CEO Performance Award, approved when Tesla’s stock was around $182 per share, resulted in overall stock appreciation of about 250 times, with subsequent awards further boosting shareholder wealth. As Musk navigated successes—most notably, the rapid and widespread deployment of Tesla’s EVs—the company’s market cap ballooned to over $1 trillion by 2021.
If Musk succeeds in achieving all these massive milestones for the 2025 plan, Tesla stock could be up approximately 1,500 times from 2012 levels by 2035. This would translate into an enormous return on investment, with a $40,000 Tesla (current entry-level price) potentially skyrocketing to over $60 million.