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However, the COVID-19 pandemic dramatically reshaped Nebulum’s trajectory. When government mandates forced the closure of restaurants — a primary customer base — the company suddenly faced a significant revenue loss, losing at least three-quarters of their income almost overnight.
This crisis underscored the urgency of finding new avenues for their technology and food products. It became clear that Nebulum needed to pivot quickly and find a sustainable way to get their food to consumers, bypassing traditional channels that had become inaccessible during the pandemic.