Part 7/9:
The Power of Public Relations in Negotiations
A key recommendation for both players and owners is to establish a united front by temporarily halting negative leaks and standard PR warfare. Engaging in a "ceasefire" in public relations can preserve the sport’s momentum and prevent alienating the passionate fanbase that has fueled recent turnout and interest.
Historically, public sentiment shifts during tense negotiations, and a strategic pause can be instrumental. Both parties must avoid making inflammatory statements or actions that could lead to apathy or disengagement among fans—what can be viewed as "punishing the sport" with disinterest.