Part 9/11:
Beyond the immediate dispute, the situation exemplifies the contemporary challenges faced by content creators and media conglomerates. YouTube’s revenue-sharing model rewards creators directly, fostering a more vibrant and diverse content ecosystem. However, it also introduces volatility, as creators and platforms navigate mutual dependencies—akin to servers in a restaurant sharing tips but also having to pay a cut to the establishment.
The decline of traditional gatekeepers means that success is now often measured by a platform’s ability to attract and retain viewers directly. Disney’s reliance on traditional channels and high-profile events no longer guarantees dominance.