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Originating from thinkers like Garrett Moon and outlined in works such as Shift Thinking Guidebook, the 10X over 10 percent rule emphasizes two different growth paradigms: exponential (10X) and incremental (10%).
10X Growth: Achieving results ten times greater than your current baseline—be it launching a product, expanding revenue, or scaling a project. This is about making massive, transformative jumps that redefine your business or life.
10% Growth: Making steady, incremental improvements—small steps that, over time, add up but rarely produce groundbreaking change on their own.
The core message is simple: to truly unlock exceptional success, your approach must shift from small, cautious steps to bold, exponential leaps. This is the mindset of a 10X thinker.