Part 2/9:
The cornerstone of this expert's approach is SEO blogging, which involves creating targeted, keyword-optimized content designed to rank high on Google. Unlike casual, recreational blogging, SEO blogging requires strategic planning around specific topics and long-tail keywords with low competition, enabling a business to appear prominently in search results.
The importance of Google as a traffic source cannot be overstated. Over 95% of online traffic comes from Google, and nearly half of consumers read blogs before making a purchase decision. When done correctly—by publishing comprehensive, long-form articles (often over 2,000 words)—these blogs serve as authoritative resources that build trust and authority with potential clients.