Part 2/9:
Deep Conversations on Social Media and Evergreen Content
A significant part of the discussion revolves around social media’s fleeting nature versus the lasting impact of evergreen content. Danielle, a multimedia professional, shares her insights on social media strategy. She explains that although she has some followers on Instagram and Twitter, her focus remains on creating content that continues to work for her over time. Unlike social media stories and reels that disappear within 24 hours, her priority is to produce evergreen content—a digital asset that stays relevant and visible on search engines, including Google.