Part 6/12:
Addressing Critical Challenges: Ownership and Search Engine Dynamics
Copyright Ownership: A major concern is who owns AI-generated content. Julia highlighted recent U.S. copyright rulings—that the owner of the AI system holds the rights—raising questions about content monetization. She advocates for using AI tools, like Consonant Scale, that explicitly pass ownership rights to users, enabling seamless publishing and profit.
Google’s Algorithm and AI Search Integration: A pressing worry among marketers is Google’s imminent integration of AI into search, potentially disrupting organic traffic. Julia clarified that Google’s updates—like the Search Generative Experience (SGE)—prioritize quality, experience, expertise, authoritativeness, and trust (E-A-T).