Part 7/12:
She explained that Google's focus on personal experience (the new ‘E’ in E-A-T) means content from real users, covering reviews and firsthand insights, will be favored. With AI-generated content not necessarily deemed trustworthy unless humanized and verified, the future landscape favors authoritative, experience-rich content.
The New Content Creator: Humans as Optimizers
Julia predicts that human roles will evolve from writers to optimizers. Content creators must leverage AI to produce large volumes of baseline content swiftly, then refine, personalize, and enhance it. This approach ensures content remains authentic, engaging, and aligned with Google's quality signals.