Part 6/11:
Lessons from Past Disruptions
History offers lessons on how technological shifts reshape industries. Google Revolutionized information retrieval, disrupting traditional media. Social media platforms became gatekeepers of attention, while Amazon transformed product discovery, bypassing brand websites altogether.
Despite early predictions that AI and voice assistants would eliminate advertising and direct app use, this outcome has been nuanced. For instance, voice shopping hasn't fully replaced desktop ecommerce, but consumer behavior is evolving.