Part 7/11:
Similarly, retailers are seeking strategies to adapt, such as developing their own AI agents for better customer engagement or creating AI-to-AI interactions to share understanding of customer preferences—potentially leading to AI negotiating deals or personalized recommendations across platforms.
The Impact and the Road Ahead
Currently, widespread adoption of AI agents faces hurdles: they can be slow, struggle with complex websites, and often require premium subscriptions—costing around $200/month. Nonetheless, significant investments are fueling rapid advancements, with companies like Cognition AI and Druid AI raising hundreds of millions of dollars to develop more capable agents.
Two primary future scenarios emerge:
- Dominance of AI Gatekeepers